This is a review of the key points made by Ken Evoy in Affiliate Masters Course (AMC). Ken's comments are highlighted in Yellow and all the comments, discussion, supplementary ideas and links to other information will appear following the points extracted from the course.
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Most people will fail in an [affiliate] business because they don't plan
adequately.
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Now might be the time to splash a bit of cold water on your face. The following article is a THINK piece and may be discouraging to some. If you can take it and keep on going your chances of survival in this business are greatly increased . Do you dare read it now? [Click here]
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It takes as much time to build a low-potential business as a high-potential one.
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Develop hundreds of possible keyword-focused topics for your concept, then narrow them down to the ones with the most profitability
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Everyone knows something that is of value to others
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Even something that YOU "don't know" can be used for a profitable web site concept. Read what successful publisher Ken Silver writes about repackaging information.
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Find a subject that you really know *and* like.
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Start with the site concept that excites you the most:
Accumulate information and grow your concept to maximize its profit potential
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Start [small] and widen the scope of your site over time.
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Options if the financial potential seems limited
Expand the concept
Try the next concept on your "short list" of site concepts.
Recognize that you're "in it" more for the passion than the money.
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Build a master keyword list, fully researched, of 5 high-profit keywords for each of the top-3 site concepts
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Use the supply, demand and breakout windows, to grow your master keyword list even bigger, even more profitable. This is the raw material for new keyword-focused content pages.
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Brainstorm as many related keyword-focused topics as possible then prune out the low-profit-potential sites.
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Notice three types of potential partner sites ...
IRRELEVANT --just don't fit. Skip these.
MERCHANT -- they're possible partners,
CONTENT -- your competitors. Can speed up your learning by giving you a lot of information.
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Review content sites for ideas for your own site.
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Browse sites, drilling down into the content. Click on banner ads and text links, follow links to their destination - see what kind of merchants THEY have chosen as affiliate-partners
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Develop a wide variety of different keywords, then build keyword-focused content pages that deliver high-value information
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Develop related keywords for *your* special concept keyword ... Use the keyword research tools at... [http://www.jimtools.com/keywords.html]
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Get into your visitor's shoes. Answer these questions...
Who are they?
What are they trying to do?
What other stuff do they look for?
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Research demand, supply, and breakout... Approach matters from from the keyword end and the customer end
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