This is a review of the key points made by Ken Evoy in Affiliate Masters Course (AMC). Ken's comments are highlighted in Yellow and all the comments, discussion, supplementary ideas and links to other information will appear following the points extracted from the course.
If you haven't already started the course, some of these points won't make much sense to you.
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Deliver valuable content to your readers . . . *And* tasty content to your spiders.
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Site must be a win-win-win-win proposition for:
your visitor,
search engines,
your merchants, and
you!
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Your visitor must get what she is looking for overdeliver with original,
high-value information
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The search engines are in business. Their product is
quality of their search results. Help them make their
product better, and they'll love you
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Honestly convince each search engine that you are
the most relevant site
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Your merchants want sales. Deliver that through outstanding content that gains your visitor's confidence
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If your potential customer does not find you on the first or second page of the Search Engine you simply don't exist for that word.
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Your potential visitor must first read the title and
description that the engine uses in the search
results, *and* click to your site
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If your visitor finds high value content, learns to trust you as someone honest who delivers, and follows your recommendations ... Click again!
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Here's an article by one of today's top copywriters and writing teachers, Joe Vitale, that will give you some ideas on how easy it is to present your ideas. Click here to read "Easiest Way to Write Anything"
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Finally, your visitor arrives at your merchant in a "feeling smart about myself" and open-to-buy mood, ready to click that buy button!
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Build home page that gives the "what's in it for me" about your site.
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Build site as a pyramid, with the home page at the top ... Link to seven other pages
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From your master keyword list select your seven best keywords on the basis of profitability *and* fit
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Home page should not link to any of your merchant partners
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Lead your visitors to your highest profit-potential pages ASAP.
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The deeper a spider has to go into your site, the more likely it misses its content
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Call your seven highest-profitability pages "tier-2" pages, since they are on a second tier below the home page.
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Tier-3 pages relate to the tier-2 page that link to it.
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Main keyword tier-3 might be not so profitable as tier-2
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Tier-1 Home page links to 7 tier-2 pages, and each tier-2 page links to 5-10 tier-3 pages.
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After 3 tiers and 50-70 pages, it gets tougher to get pages indexed.
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Home page gives the "what's in it for me" about your site, elaborates on the vpp ("valuable pre-selling proposition") by expanding on
*what* specific and high-value information site delivers and
*what* is your unique position for this delivery
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Work specific keywords (and, to a lesser degree, general keywords) in everywhere and often ... But not too often.
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TITLE TAG: Use your Specific Keyword at least once, no more than twice, and with some kind of variation or synonym. Try to include your most important General Keyword, too.
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Get your most important message in, right at the beginning.
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META KEYWORD TAG: add a few general keywords that people might add when they search. Consider common synonyms that have a near-exact same meaning. If you use more than one keyword put your most important one first.
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META DESCRIPTION TAG - make sure it's attractive, without being misleading with specific keyword at least once. Include one or two of your most important general keywords. Also, use common synonyms 2-3 times more .
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Do not repeat the title in meta description tag
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H1 AND OTHER HEADER TAGS - Headlines are more important than your regular body copy. Use specific keyword at least once, no longer than 80 characters.
Does not contain your Title.
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A good strategy: Chop META DESCRIPTION TAG
into two pieces ... part for the headline, part for the opening paragraph of your body copy.
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Body copy: Intro paragraphs establish your VPP while quickening the pulse of your reader. After that, deliver the benefits of your site.
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Blending in general keywords that would likely be
associated with your keyword
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"KEYWORD PROMINENCE": make a point to use
your Specific Keyword more heavily in the opening two
paragraphs.
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"scatter pattern" [of keywords] should look like an hourglass ... bigger on the top and bottom, and less
in the middle
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Experiment with different numbers, frequencies and patterns of keywords until you find what works best. Use common sense, and avoid abuse. Keep your content focused to a single theme per page. Focus on one Specific Keyword
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Do not, ever, get off-target
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Never, never, NEVER introduce a second theme to a page -- *NO* mixed messages.
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LINK TAGS: Don't just say "Click here." Say "Click here for the best outlet malls, region by region." (Keyword in link)
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Try to get your Specific Keywords included in the text of INcoming links.
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File name & domain name: Include Specific Keyword in the filename of your html page
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Image ALT tag and name of image: Name one or two of the graphics on each page using keyword
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Focus on your theme and stick to it.
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A clean and welcoming look and feel is good.
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A half-decent logo is a nice plus.
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Make page fast to load and easy to navigate.
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Free web-sites have two huge strikes against them ... they're treated with disdain by BOTH the visitor and the engines.
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Ricky Higgs has had a totally different experience with free web-sites, and claims that it makes little difference whether a site is free or paid-for when it comes to a buying decision. Read his advice to new businesses on this page.
