Although there is a lot of doubt about the value of FFA links, they may have some value, but not what you might expect.
What? Some people claim they can help boost link popularity--which is increasing in importance for search engine ranking.
There seems to be increasing evidence that search engines may discount the value of a link in to your site, if it does not come from a relevant site.
I don't give FAA's much priority but the following testing process seems to make sense and may be useful if you want to give them a try.
define some goals . . .
Start by defining some goals, such as:
- increase your link popularity
- drive some traffic to your site
- discover which FFA submitters work
- avoid the spam that will come from the FFAs
- Create a compelling ad. Although the chances of getting noticed at are very slim you still need to try to create something catchy and unsual that can hold it's own against hundreds of screaming ads.
- Find FFA submitters. Since you're not likely to want to submit several thousand pages manually, use an FFA submission script. There are many free FFA submitters available. (Hint Search Google)
- Create doorway pages. Although doorways are not generally a good practice they have a special use to test the submitters by giving each submitter a unique link. Make your doorway a simple jump page that takes the visitor automatically to your site's main entrance page. Save it as "page1.html", then make as many copies as you need for each FFA submitter you are going to test, rename them (page 2, 3...) and upload them your site's main directory.
- Get a free email address to receive all the promotional email you'll get back from the submissions. (If you submit to 20,000 pages, you can expect to receive 20,000 emails). Try www.Hotmail.com, yahoo.com etc.
- Copy, paste and submit, using a unique doorway page address for each of the submitters, and remember to submit your "new" email address
- In a couple of days open up your Special Junk Mailbox and delete all your mail.
- About a week later look at your site's logs for hits on your doorway pages See which page (i.e. which submitter) generated hits.
- Use JimTools' Link Popularity Checker (http://www.jimtools.com/link.html) or a similar service and check popularity of each of your doorway pages and discover which page has the most links leading to it. This should give you a good idea of the real effectiveness of FFA pages and different FFA submitters.
- Pick the most successful submitter and use it every a week or so, using your real domain name and a genuine destination page.
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