A serious webmaster will want to know about the less-than above-board practices for trying to rank in search engines because they could be a reason a competing site is ranked higher. Either because those sites use these techniques or because your site has used them and has been penalized for the action.
These techniques are not endorsed or even suggested for trial, we present them so that you can fully undersand your business and some of the tricks others use.
We DO NOT recommend anyone to use these Keyword Tricks.
Some search engines consider these strategies to be a form of spam, and with the current attitude about spam you have to expect serious repercussions. Perhaps as much as de-listing from a search engine - for ever!
Keyword Tricks To Avoid #1.
Keyword Loading, Stuffing or Spamdexing: To get more mileage out of site titles, people try keyword loading. This means adding several important keywords to the page title to give them more relevance.
One variation of this is to omit the title entirely and only include keywords, such as: [TITLE]Home Business, Internet Marketing, promotion, advertising online, wealth, success[/TITLE]. Note the examples of HTML code shown here has been modified by exchanging the angle brackets which normally surround tags "<" and ">" for left and right square brackets "[" and "]".
Keyword stuffing or spamdexing is also used in headlines, such as [H6] home business, home business, internet marketing, internet marketing etc.[H6]
Keyword Tricks To Avoid #2.
Tail Tagging is another form of keyword loading where the keyword repetition is at the bottom of a Web page. The theory is that additional keywords will increase a page's keyword density.
You can discover if a search engine is allowing this by going to the top listed sites and viewing their "source" codes. (In Netscape you do this by clicking "View" and then "Document Source" or" Page Source." In Microsoft Internet Explorer, you click "View" and then "Source.") If the source code has more keywords than you see in your browser, then you know that the webmasters of these sites are using this technique.
Keyword Tricks To Avoid #3.
Title Repetition: proper HTML uses only one [TITLE] tag. Some people use try title repetition to boost their site's rankings. They just take a standard title and copy it several times, like this:
[HEAD]
[TITLE]Spam-Master.com: Your one stop shop for Every Internet Marketing Strategy & Resource You'll Need to Achieve Success Online[/TITLE]
[TITLE]Spam-Master.com: Your one stop shop for Every Internet Marketing Strategy & Resource You'll Need to Achieve Success Online[/TITLE]
[TITLE]Spam-Master.com: Your one stop shop for Every Internet Marketing Strategy & Resource You'll Need to Achieve Success Online[/TITLE]
[/HEAD]
Keyword Tricks To Avoid #4.
Invisible Text: Although these above techniques might fool some of the search engines for awhile, they detract from the overall appearance and lower the credibility of your site.
One way people try to get around this, is to load up a page with additional keywords that are hidden, camouflaging the extra text making it the same color as the background of the page. For example, if the background is yellow, they add hidden text by setting the font color to yellow. They can also reduce the font size to [font size=1].
Most search engines will severely penalize a site doing this. Tricks used to minimize getting caught are to use a color that is close to the background color but not a perfect match. Another is to use a background image with colors that make the text almost impossible to read.
Keyword Tricks To Avoid #5.
HTML Comments also let you hide text from readers. With HTML comments, text with keywords is plñaced on the page that the search engine can see but your readers can't. Anything placed in [!BRACKETS] that starts with an exclamation point (!) is considered a comment and is invisible to your viewers. This might work with a few search engines, as long as the loaded comment fits the content.
For example: [!-- Home Business, Internet Marketing, promotion, advertising online --]
Keyword Tricks To Avoid #6.
Hidden Input Fields: Some search engines also read values associated with input fields. This allows one to use hidden input fields to boost rankings. For example, one could use the input type HIDDEN and add a VALUE attribute that contains the descriptive text or keywords:
[INPUT TYPE="HIDDEN" VALUE="home business, work at home, internet marketing, etc."]
No doubt creative people will come up with endless variation of these techniques, and search engine programmers will seek to create ways to avoid pages which use them and discredit the site owners who permit them.
If you're concerned with building a web business with a good reputation and a respected position, be cautious about using any technique that may suggest that you're trying to trick anyone -- even a dumb machine!
In the end you may invest a lot of time and effort (perhaps even money) in developing a web site which has a bad reputation and is banned from every respectable connection.
There are many respectable and very effective ways to increase traffic. One strategy we've learned of which can be extremely lucrative is offered by writer Jim Edwards. It's worth looking into.
Our own foray into the world of internet profits began with a low cost e-book called Make Your Site Sell that is still considered to be one of the top references for web building. If you're just getting started, or need a refresher on building an effective site, this is worth considering.
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