It's about getting rich through selling information.
Don't yawn... I'm serious.
I want to reveal the real secret of selling information
that few people know about or use. How do I know
that? Just by looking about... very few marketers
are doing it right.
Let me start by explaining that back in the dark ages
I owned a couple of newspapers. One I bought for
$1,500 down and sold 2 years later for $100,000 cash.
All the while paying myself wages and profits and
working about 4 hours a week. And two of those
hours were flying to its office in our South Island
from my base in the North Island.
Not bad. Let's look a bit closer at the picture and how
I was able to do this.
I had some experience in the newspaper business. No
formal training - I was self-taught. I also had a bit of an
eye for design. I enjoyed redesigning both newspapers
and making them attractive to readers through the
graphical side as well as interesting news and features.
No great skills that hundreds of others didn't also have.
So how did I do it, and more importantly - how can this
lesson apply to you in the information business?
The biggest, and little-known secret in the newspaper
business, and the how-to business, and the internet
is this...
KEYNOTE: Many people have the same knowledge as
you and I.
It's how they present it that makes the
difference.
All the knowledge that comprises a newspaper can be
got by anyone with a bit of digging. Information just
waiting to be plucked and....
REPACKAGED FOR PROFIT!
That's the answer!
Let me tell you - the material is out there. Thousands
of Free Reports are available on the net. Or in your own
ebook idea. It's how you pack it for your audience that
makes the difference.
We'll get practical now. How and what do you do it?
Let's take affiliate material selling as an example. Some
of the information out there is masterful - most of it not
so good.
And millions of resellers attempt to sell the stuff in this
tired old way:
- They get a free website.
- They fill it up with affiliate offers.
- They study the latest search engines fad.
- They give up.
Failure is guaranteed because they are just passive
middlemen. Watching the material as it flows from the
writers, letting it dribble through their own hands and
then waving it goodbye as it travels on to goodness-
knows-where.
And the overwhelming result? Millions of dissatisfied and
out of pocket resellers.
Now, what would happen if one of those resellers - maybe
even you - actually used the product they were selling?
And what if they found it was actually very good value for
money, or offered a better way of doing things?
Then what if you (or they) sat down of an evening, and
wrote what you thought of the product. Not only describing
it in detail, but also how it worked for you? And if you
made money from it, then putting that fact in too.
What you are doing is REPACKAGING. Just the same as
my newspaper staff did with local news... experienced it,
repackaged (wrote it in an interesting style), and put it in
the newspaper.
Was it any wonder that my readership and circulation
grew? And that I lived well off the earnings for two years
until its eventual and vastly profitable sale?
I'm doing the same thing with electronic information. A
"how-to" manual - digital or hardcopy - is just the same,
ordinary experiences repackaged into a unique form,
wrapped with your own personality.
Get packing!
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